INTERNET MARKETING IS A PROCESS

Many people requisition a website and assume that any good website developer will ensure that that site reaches the top of the Google first page.  We help many customers who are unhappy with their current website developer for just this reason – they are not getting found on Google, they need SEO (Search Engine Optimisation) help and don't understand why it wasn't done in the first place.

In simple terms, if you have a website and you want people to find it on the web then you would benefit from investing in some Search Engine Optimisation.  Search engine marketing your website for Google first page is not a task best handled as an aside to building your site although many web companies offer some sort of SEO service.  At Inhale, we have dedicated search engine marketing experts to analyse your site and to advise on the best way forward.

A successful website is just like a bricks and mortar shop.  You build the site, give it a nice web design and then go out and advertise to tell people you are there.  Search engine marketing (SEM) is just that – online advertising to the search engines like Google.  Google is not the only Search Engine – other search engines include Yahoo, MSN, Ask Jeeves and others.   

WHY CONCENTRATE ON GOOGLE & YAHOO?

Google accounts for over 67% of web searches and is by far the dominant player in the search engine market.  A really good web developer will realise the importance of optimising your website for Google and will ensure the website that they build for you is set-up well to be listed on the Google and other Search Engines. 

Effectively optimising a site does require some additional work and you may have been charged a fee to enable the set up for your target market and to implement the optimisation.

Search Engine Marketing is just one column in your overall marketing plan and should be seen as a vital part of your advertising and marketing budget rather than an incidental cost on your website construction.

Inhale offer professional SEO, Google listing and web marketing services to our customer.  Unlike many companies, our aim is to work as part of your team and help you to achieve your marketing goals whether online or off.  We can help you to decide what is actually required and not provide you with a service you don't need.