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AS THE ROLE OF INTERNET MARKETING BECOMES ONE OF THE MORE IMPORTANT TOOLS IN A MARKETERS ARMOURY THE MORE THE ACTUAL TASKS INVOLVED START TO BLUR.
INTERNET MARKETING CONSISTS MAINLY OF TWO THINGS: ON-SITE SEARCH ENGINE OPTIMISATION AND OFF-SITE SEARCH ENGINE OPTIMISATION
THE DIFFERENCE BETWEEN THE TWO IS AS SIMPLE AS THE TITLE SOUNDS.
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ON-SITE SEARCH ENGINE OPTIMISATION
On-site optimisation is the art of making sure that your website is set-up in a way that all search engines will be able to at least find every page on your website.
In doing this the Internet Marketer will ensure that all elements on at least your home page meet what is required by the main search engines to be seen as a credible source of information.
From the top down we will ensure that your website makes good use of all HTML tags preferred by search engines and that relevant text in your website links to another page that give more information on this subject.
On-Site optimisation is paramount to the success of the Internet Marketing campaign but forms only the tip of the Internet Marketing iceberg and it is also the most visible part of Internet Marketing... you can see the website changing.
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OFF-SITE SEARCH ENGINE OPTIMISATION
Off-site optimisation is the process of making as many websites, search engines and people aware of your website's existence as possible.
This forms the most time consuming and under-valued part of Internet Marketing because often the efforts are unnoticed.
Tasks like registering your website with online directories, writing and submitting articles on your products or services, and making sure that your news section of your website is up-to-date all form part of Off-Site Search Engine Optimisation.
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